So you’ve made the decision to sell your home. Whether you are upsizing, downsizing, or just looking for a change, you likely want three things out of your home sale: the best possible price in the fastest amount of time with as little stress as possible.

The best way to achieve these three goals? Work with a great local real estate team.

One of the first things you will do when selling your home is to hire a real estate agent to list the property. It’s often a good idea to engage a few listing agents and meet with them before deciding on the agent to sell your home.

In this post, we’re breaking down listing presentations and our best advice for how to find a good Realtor® for selling your home.

Park City homes are beautiful and unique. If you’re wondering what your home in Park City is worth, request a home evaluation today.

First of All, What is a Listing Appointment?

Your home is likely one of your biggest assets, and selling it is not something that should be taken lightly. The outcome of your sale could have an impact on your family for years to come. As such, choosing the right agent to guide you through the process is essential.

A listing appointment serves two purposes:

1. It gives you the chance to meet the agent and hear about their unique services, strategies, and results.
2. It gives the agent a chance to see your home in person to further customize the strategy and to get to know you, your family, and your goals.

Do you have questions about selling your home in Park City? Here are a few more posts you might find helpful!

• Do You Need to Stage a Home to Sell it in Park City?
• How to Sell a Home By Owner in Utah
• How Long Does it Take to Sell a Park City Vacation Home?

Elements of a Listing Presentation

Once you’ve confirmed the date and time of your listing appointment, the agent you are engaging immediately gets to work preparing their presentation. This often involves looking at recent sales in the neighborhood, recent sales of similar properties (often called ‘comps’) and any other market data that could influence the listing strategy for your home.

Typically, the agent will arrive on the day of the appointment with a presentation in hand to walk you through how they plan to price, list, and market your home. In some cases, the agent might have a slide deck to go through on a computer or an iPad. Other agents prefer a more tactile approach and will bring a hardcopy book or listing package to share.

At the end of their presentation, you should have a good idea of:

• Who the agent is, what their experience is, what type of clients they typically work with
• Any specific accreditations, awards, or notable achievements that can improve your sale
• What their approach to pricing, marketing, and negotiating entails (even if it’s just at a high level)
• What resources they have on hand to assist in the process (ie., in-house marketing department, stagers, photographers, client care coordinators, access to trusted tradespeople, etc.)
• Expected timelines and processes

At the end of the presentation, the agent may have a leave-behind guide to share with you, or they may refer you to their website for any other general questions, to read reviews, etc.

There are a lot of moving parts when it comes to selling a home in Park City. If you still have questions, here are a few more posts you can read next:

• How Much Does it Cost to Sell a Home in Park City?
• Selling Your Home in Park City with Discretion
• Should I Update Before Selling My Home in Park City?

Choosing the right Realtor® to sell your home is essential. Read our post to find out How to Find the Best Park City Real Estate Team to Sell Your Home.

The House Tour

A listing presentation is just as much about you getting to know the agent as it is the agent getting to know you. At the end of the day, real estate agents love houses, so we get really excited when the time comes to tour yours.

During this portion of the meeting, we go through the home room by room, giving you the opportunity to tell us things like:

• What you love about the house and why
• What your least favorite parts of the house are and why
• Any renovations and improvements that have been made to the home
• Any areas of concern or known issues that might need to be mitigated before listing
• Your unique goals and expectations for the sale, and your reasons for selling

Hiring a Realtor® to sell your home is just as much about making sure the agent has the right qualifications as it is about making sure you actually connect with the person and like them. Working with an agent with whom you get along is a lot more pleasant than working with someone with whom you constantly butt heads.

The real estate market in Park City is unique. That means selling homes in Park City requires a deep understanding of the local nuance. Here are a few posts about selling a home in Park City specifically:

• When is the Best Time to Sell a Home in Park City?
• How to Sell Your Park City Vacation Home When You Can’t Be There
• How to Sell a Ski-In, Ski-Out Property in Park City

Questions to Ask a Realtor® When Selling

The listing presentation is also your opportunity to ask questions. Whether it’s about the agent themselves or their approach to the listing process, here are a few questions to ask a Realtor® when selling your home:

• How long have you worked as a real estate agent in the area?
• Have you ever sold properties like mine in the past? Can you provide examples?
• Are you a full-time agent, or do you do this part-time? Do you work as part of a team?
• How do you come up with a pricing strategy?
• What type of marketing will you do for my home?
• What is the best way to reach you, and what is your communication style like?
• How do you recommend preparing my home for sale?
• What are the related costs and fees for selling with you?
• Do I need to sign a listing agreement? If so, what are the terms?
• Will you be present for showings? Will you host open houses?
• What do the typical timelines look like?
• Can you provide references from past clients?

As one of your greatest assets, it’s important to be as educated as possible when selling your home. Look for an agent who is open and transparent with a strategy backed by data and experience. Be wary of agents who make too many promises or who seem like they will “say anything” just to secure the listing.

In truth, the listing appointment is just as much about seeing if the agent is the right fit for you as it is seeing if you are the right fit for them! By taking your time during the listing presentation phase, you can ensure you end up hiring someone who can deliver results.

When you find the right agent to sell your home, you’ll feel it! But if you’re not sure, here are 5 Signs You Are Working with the Best Park City Real Estate Team.

Selling a Home? Work with the Top Park City Real Estate Agents

Here are CFH, we pride ourselves on being the most knowledgeable resource for local buyers and sellers. With over two decades of experience in Park City and Deer Valley, we’re familiar with the market, the neighborhoods, and the homes here.

With a specialized full-service team of experts across various fields, we work together to provide strategic end-to-end listing services driven by results. Whether you’re selling a luxurious estate in a gated community or a vacation condo at the peak of tourist season, we’ve seen it all and can help you succeed in any market.

Ready to get started? Contact us today by filling out the form below, calling us at 435-647-8083, or emailing info@CFHparkcity.com.